From Condemned to Couture
ECO2re by Gina Frias originated as a sustainable fashion brand operating from Kuala Lumpur, Malaysia. Our first major event was showcasing our up-cycled couture collection at the Louvre Museum during the Paris Haute Couture Fashion Week in January 2020.
Our entire collection was made from condemned materials that had been discarded and thrown away locally in Malaysia. We worked closely with an academy for the underprivileged in Malaysia, where we provided opportunity and work to the disabled but also to vulnerable women.
The following day ECO2re by Gina Frias was awarded the Sustainability in Fashion award at the UNESCO World Heritage building in Paris. The event was attended by politicians, celebrities, and members of Royal Families from across the globe.